![]() Yet from the beginning, Big Loud - and Republic Records, the division of the giant Universal Music Group that has a deal with Big Loud to promote its artists - has pursued smart strategies to make “Dangerous” a success in the streaming era. Through a representative, Wallen declined to answer questions for this article.) The music is that good.” (Wallen’s suspension from Big Loud, which continued to sell his music, was temporary. When asked how “Dangerous” has managed such extraordinary success, Greg Thompson, the president of Big Loud Management, added simply: “There’s only one explanation. 2 on the latest chart, beaten only by the Puerto Rican superstar Bad Bunny’s “Un Verano Sin Ti,” another streaming blockbuster that came out in May and has just matched Wallen’s 10-week run at No. ![]() 12 only once, when it was pushed out by holiday albums last December - and has been in the Top 5 for 65 of those times. The album has now spent 86 weeks in the Top 10 of Billboard’s chart - dipping to No. 1 for a further seven weeks, and since then it has become an unusually enduring hit. The rebuke was immediate and strong, with Wallen’s songs removed from radio and streaming playlists, and Wallen’s label, Big Loud, saying it would “suspend” his recording contract “indefinitely.” The album was in its third week at the top when TMZ published a video of Wallen using a racial slur. 1 on Billboard’s album chart, with big streaming numbers that demonstrated his power among a new generation of country performers. “Dangerous: The Double Album,” Wallen’s second LP, came out at the beginning of 2021 and shot to No. ![]() ![]() Instead, he is now playing to sold-out arenas and has broken chart records set by the likes of Adele and Bruce Springsteen, in a success story that highlights the power of fan loyalty and the challenges of cancel culture. Nineteen months ago, it seemed that the music career of Morgan Wallen - primed as Nashville’s next crossover star - might be dead. ![]()
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